The
quintessential garage business to NASDAQ success story, Google Inc. has long
since become the world’s leading search engine. The addition of Torrence Boone
in 2010 as Managing Director of Agency Development for North America signaled
just how far the company had come. Once essentially a place for self-service
ads, Google now seeks relationships with major ad agencies and the billions of
advertising dollars they control. Torrence Boone came to the search-engine
leader with an impressive resume that included serving as CEO of Enfatico,
Dell’s integrated marketing agency; and as President of direct-marketing and
digital agency Digitas.
Established
in that proverbial garage in 1998 by Larry Page and Sergei Brin, who met at
Stanford University and developed a precurser, BackRub, before generating more
than $1million in seed money, Google answered more than 10,000 queries daily
almost from the start. By the following year, the number had risen to 500,000
searches, enabling the partners to relocate the company to larger headquarters
in Mountain View, California. By 2000, Google had become the provider on Yahoo!
of supplementary searches. Garnering more than 50 percent of all online
searches, the company maintains a reputation for speed, relevance, and
reliability.
Hiring
Torrence Boone makes perfecct sense in Google’s growth strategy from a simple
search engine to an intuitive machine with added products such as Chrome,
gmail, Nexus 7, and Nexus Q. While the platform may not have appealed to large
agencies in the past, by 2010, the year Google brought on Mr. Boone, the
technology was handling 3 billion
searches per day. Even assuming many people conduct multiple searches, that’s a
boatload of potential customers for ad agencies and their clients. And based on
its record, Google should continue to expand its product portfolio, making
future ad purchases even more inviting.