What do you get when you mix social networking with department store shopping? The new startup, StyleOwner. The site allows its users to make their own stores through which they can sell items for a ten percent commission; the stores can be customized from their layout to whether or not music plays when someone visits. With more than two thousand brands to choose from, StyleOwner makes it easy to share your fashion and style with everyone around you.
Since its founding in 2010, StyleOwner has accumulated more than $2 million in funding. Its founder, Joel Weingarten, previously worked for the Department of Defense and learned direct selling in high school.
StyleOwner encourages its users to engage with their entrepreneurial spirits. It takes social networking and advertising to the next level, making online shopping more tailored to an individual’s likes; not much different from having a personal shopper. The site also allows store owners to give back: with a click, they can give all of their proceeds to charities.
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