Mention Jordache to those who grew up
in the 1970’s and 1980’s, and they’ll probably remember the name right away. A
clothing company established by brothers Ralph, Joe and Avi Nakash in 1969,
Jordache is New York City-based and is known mostly for the designer jeans the company
used to produce.
Aside from
jeans, Jordache made it big selling
shirts and other kinds of outerwear and active wear, expanding to open a total
of four retail shops in the late 1960’s. When a fire destroyed one of their
shops in 1977, the brothers used their insurance to make it big in the denim
department. An aggressive, racy ad campaign shot their sales through the roof,
and Jordache began expanding into children’s outerwear, women’s garments,
luggage and even umbrellas. Today, while the company’s popularity has seen a
marked decrease,
Jordache still maintains a presence in the niche of vintage clothing and
the company also manufactures jeans for bigger brands such as Tommy Hilfiger,
Levi’s and the Gap.
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