The Wilson Family and Their Snack Factory

The Wilson family jumpstarted their happy path towards the heights of the food and beverage industry by selling funnel cakes, a traditional Dutch pastry, at food fairs and other big events. With a fervent desire to bring their tasty product to a wider range of people, they opened Pennsylvania Dutch Treats in 1974 at Parasmus, New Jersey, and needless to say, enjoyed countless rave reviews. Later on, the family officially launched the Funnel Cake Factory and expanded their operations to include distribution of their products to several supermarkets and theme parks in the state.

The success of their first product inspired the Wilson family to whip up more baked goodies. During the early 1980’s, they launched a new line of products, this time, inspired by European delights. Nearly all of the items were a massive hit and soon enough, the company took off like wildfire, distributing to countless stores all over the country. The success of their product line propelled the company to the summits of the industry, placing 50^th on Inc. Magazine’s 500 List of America’s Fastest Growing Companies in 1990.

In the early 1990s, people from all over the country began to take notice of the Wilson’s classic success story and their outstanding products. The family was deemed to be a quintessential entrepreneurial team made up of confident, creative and hardworking individuals who labored night and day – a work ethic that is ingrained in their core of the company up to this very day.

A few years and a number of strategic business moves later, the Wilsons found themselves with a new, innovative brand called the Snack Factory, this time with a flat, pretzel cracker for a product. It immediately attracted a cult-like following and soon took off in every sense, securing a new, comfy place at the snack food industry. The company is flying high thus far, with an 86% growth in a span of three years and a whopping $81.4 million in annual revenue as of 2011. The Wilson’s family has also enjoyed countless accolades including the prestigious Ernst and Young Master Entrepreneur of the Year 2012.