NJOY: An Alternative to Cigarette Smoke

Despite government warnings, restricted areas, and large “sin” taxes, the lure of cigarette smoking remains.  For those who want to break free of this habit, there are alternatives.  One of those alternatives, NJOY Cigarettes has developed the most popular brand of electronic cigarettes.  Electronic cigarettes give smokers the nicotine that they crave without the tobacco.  The cigarette chamber is filled with the nicotine and, when the user takes a drag, it creates a vapor similar to traditional cigarettes.  NJOY has a full line of products including rechargeable and non-rechargeable devices.

With a potential American market of 46 million smokers, NJOY has plenty of room for growth.  Its products are in almost all of the top convenience stores and 66,000 retail outlets.  To continue its focus as a tobacco alternative, NJOY has added Former Surgeon General Dr. Richard Carmona to its Board of Directors.  This, along with being the first electronic cigarette company to join the national “We Card” program to stop juvenile smoking indicates the company’s dedication to stopping or slowing tobacco use.