As more people are drawn towards
embracing music in their daily lives, the market for devices related to music
also grows. Headphones and earphones are among the most marketable items for
music lovers. One of the newest and the hippest companies that market these
items is Skullcandy.
Skullcandy, compared to other
brand names offer the most reliable, of the highest quality, but a more
affordable market for earphones, headphones, audio backpacks, MP3 players,
hands free devices and other related products. Founded in 2003, their products
are sold online, through specialty outlets and independent retailers. Their
items are mostly targeted at the general consumer market and the outdoor sports
demographic like skateboarders and snowboarders. The first product they introduced
to the market is their Skullcandy Portable Link which gives users hands-free
technology to listen to music from their portable device while making and
receiving phone calls from their mobile phones.
It was Rick Alden, who put up the
business and introduced his innovation at the 2003 International Consumer
Electronics Show (CES) in Las Vegas, Nevada. The first few items he created
were sold to Milo Snow & Skate, an action sports shop in Utah. His LINK
technology is now patented and is among the first technologies that integrates
music players and mobile phones. With his technological breakthrough, he was,
in 2008, named as one of vSpring Capital’s Top 100 Venture Entrepreneurs.
Fortune Magazine also named his product as “the world’s coolest ear bud” in
December 2008. Today, the wide array of headphones they market has received a
range of reviews. They made their products attractive by using catchy colors
and graphics.
Their entry level product is
Ink’d 2 which today holds the label “#1 selling bud in America”. This product
is also their most saleable item which sells around $10 to $20. Skullcandy currently trades on the NASDAQ
and made its initial public offering on January 28, 2011.
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