Jazzercise: Jazzing Up Exercise for Business Success

Jazzercise is a company offering a dance-based fitness program of the same time, a 60-minute routine featuring resistance training, jazz dance, yoga, Pilates, kickboxing, and Latin-styled movements set to today’s most popular music. The company started out in 1969, established by Judi Sheppard Misset. Today, the company has 7,800 instructors teaching in over 32,000 classes in 50 states and more than 30 other countries every week. Many Jazzercise instructors are also franchise owners so sometimes class hours and prices may differ.

In 2009, MSNBC ranked the company as one of its picks for top five franchises proven to provide growth opportunity. In 2011, Jazzercise made it to Entrepreneur’s Franchise 500 list, bagging the top spot in fitness franchises and 17th place overall. In 2010/2011, the company had its most successful run after being in business for more than 40 years, posting system-wide sales amounting to $97 million.