Monday, May 14, 2012

Caterpillar: Making Sustainable Changes in Society Possible


Construction machines are largely considered as monster machines, not only because of their size but also of their function. Take, for example, a crane, which can lift tons of materials several stories high. With these kinds of equipment, constructing skyscrapers have become possible.
 
One of the leading manufacturers of cranes and other construction equipment is Caterpillar, which has been in the industry for more than 85 years. They are known for their construction and mining equipment, as well as natural gas and diesel engines, diesel-electric locomotives, and gas turbines. 

Caterpillar has been around since 1905, as San Francisco saw the construction of its famed cable car systems. Captured in photos was CAT’s Holt Steam Traction Engine #37, which was basically used to lay new cables as new lines were added to the system. This is the first documented involvement of CAT in sustainable change in the community.

From the cable system, CAT’s equipment were put into significant use when, in 1906, a huge earthquake shook San Francisco.  Once again, the Holt Steam Traction #37 was documented to have helped in cleanup and disaster recovery – the very first construction machine to have done such.

In the succeeding decades, CAT became more involved in helping construction sites address mechanical problems. The company improved their equipment based on the demands of construction jobs, and as such was able to deliver valuable technical improvements in all-steel construction, spring suspension systems, three-speed transmissions, and tractor parts. 

Recently, Caterpillar has taken part in the construction of South Korea’s Saemangeum Seawall, which is the longest earthen seawall in the world; the expansion of the Panama Canal; the construction of the 47-mile long Dubai Arabian Canal, as well as Nafud Desert’s 2,400-kilometer rail line in Saudi Arabia. Because of their contributions in the formation of sustainable change in the society, Caterpillar is recognized as one of the most admired companies in the world.

Friday, May 11, 2012

Dyson Re-Establishes the Value of Vacuum Cleaners in a Household


Ever had an unfortunate experience of cleaning your house with an expensive vacuum cleaner? For the most part, turning it on can be quite taxing, with all the overwhelming controls leaving users confused. Then, when it is finally turned on, it somehow fails to deliver the promise of a “spotless” household with weak vacuum capacity. 

Is our love affair for this domestic gadget running out of suction?

Dyson, a manufacturing company, tries to turn things around by inventing the ultimate vacuum cleaner that promises to re-establish the gadget’s vitality in the household. Its founder, James Dyson, realized that many people want something they can use with ease during and after the cleaning process – which is where most vacuum cleaners in the market fail. With their bagless vacuum cleaners, Dyson gives consumers an efficient partner in cleaning. Their products also consume less energy than its competitors. 

This unsung yet innovative company is well on its way in making vacuum cleaners valuable to households, once again.

Tuesday, May 8, 2012

Bravissimo Empowers Voluptuous Women with Stylish Lingerie


“Gifted” women often have a hard time finding undergarments that are both comfortable and stylish. Truth is, women with average-sized breasts have more options than the voluptuous, making it a hassle for the latter. One woman, Sarah Tremellen, was even told that she could not possibly find gorgeous bras in her size. Tired of being offered enormously unattractive contraptions, she decided to start a company that would solve her own problem. 

Tremellen founded Bravissimo in 1995, with a belief that big chested women deserved better deals and more options when buying lingerie. She channeled her frustration to creativity and started the business as a mail order company, with her living room as an office. The company provided a wide choice of lingerie in D-KK cups to begin with, and later on ventured into swimwear and clothing that allowed voluptuous women celebrate their curves and accentuate their assets.

Seven years later, over half a million women are now loyal customers of Bravissimo. These women have been a patron of the company’s lingerie line from the beginning, turning the living room business into a multi-million, multi-awarded company. Bravissimo has also evolved its operations; from retailing by mail order, they now have a website as well as 21 high street stores where women can see and fit undergarments themselves

Through Bravissimo, Tremellen aims to produce more styles for the large-sized, pushing the lingerie industry to become more sensitive to the needs of various women. They have indeed other companies to give attention to this market, and they are often asked for advice in developing styles in larger cup sizes. Bravissimo girls have also been instrumental in changing the bra industry, by becoming advocates of the brand and its philosophy.
 
An innovative yet unsung company, Bravissimo empowers women across America by giving them comfort and making them feel beautiful, all at the same time.

Friday, May 4, 2012

James Corner Field Operations: Transforming Abandoned Eyesores into Green Metropolitan Destinations


James Corner says he is practicing landscape architecture, but the actual plan is to redesign the entire urban blight. Corner, founder and head of James Corner Field Operations, is creating a new terrain of leisure made from industrial vestiges like deserted railways and metropolis waterfronts in the middle of dark and dreary metropolitan districts. With minimalistic intelligibility and precision, Corner and his working party converted abandoned carbuncles into new modern, lush terrains that are out to give people some breather from the droning world.

Aside from beautifully transfiguring a section of High Line, the famous elevated greenway along the West Side of Manhattan, the firm also has transformed an empty waterfront into a major pedestrian attraction, converted a dump site into a vast park, renovated a long forgotten free way viaduct into a waterside piazza, and is working on redesigning Chicago’s 3,000 foot-long landmark, Navy Pier. Furthermore, the company has been very busy these past few months with all their overseas expansion, beginning with a project on designing the southern focal point of London’s Queen Elizabeth Olympic Park.

Indeed, James Corner’s hands are full and it’s not without good reason. His practical and creative designs are guaranteed to woo clients along with his big dreams and cost-effective schemes.

Wednesday, May 2, 2012

Bug Agentes Biologicos: Creating a Natural Alternative to Noxious Agricultural Pesticides


You may cringe at the sight of those wasps hovering around your head, but you need not fear anymore! Those predatory insects can now be the good guys, programmed to attack only their inherent enemies – such as stinkbugs – and not your skinny behind. All thanks to Bug Agentes Biologicos! The company has found a way to produce wasps that combat bugs and larvae even before they become a threat to those soybean and sugarcane plants, Brazil’s chief cash crops. Bug Agentes Biologicos has mastered the way to spread those wasps onto the vast crop fields in a way quite similar to pesticides being sprayed via airplanes.

Bug Agentes Biologicos’ timing is right since Brazil, being the planet’s third biggest agricultural exporter and one of the world’s largest pesticide consumers, is now beginning to phase out toxic chemical pesticides because of its reduced effectiveness and also as an attempt to reduce untoward effects to the environment and people. It is only Bug Agentes Biologicos that presents an alternative solution to the country’s existing dilemma which is welcomed by Brazilian agricultural, environmental and health agencies with open arms. It is currently running at 100% capacity with goals of doubling its covered acreage this year.

Bug frees its wasps at the right amount, at the right speed, and with the right protection in order to make sure it is useful and effective on crops. For instance, a wasp needs to be properly guarded until it grows strong wings or it might end up in the mouths of giant ants. The company describes its wasps as a natural, efficient solution that eradicates eggs and larvae, preventing an all-out pesky crop infestation. By spreading wasps onto the vast fields, steering clear of small farmers, and targeting the country’s agribusiness giants, Bug Agentes Biologicos is singlehandedly crushing the $7 billion dollar pesticide industry and saves thousands of acres of crops like no other.