Friday, January 11, 2013

WaterFilters: The One-stop Shop for Water Treatment Needs



WaterFilters.net can take care of everyone’s water treatment concerns. With a goal to construct a website that makes it a whole lot easier for its customers to find the perfect water filter systems or cartridges, the company makes sure that it will only offer the best and widest range of products, spanning from simple whole house water filters to state-of-the-art reverse osmosis systems. WaterFilters also takes pride in its capability to deliver the water filters its customers’ needs promptly and hassle-free.

The company stocks a massive selection of water filtration products and systems, as well as replacement cartridges and accessories. It has already shipped huge quantities of water filters ever since its inception in 2002. As an Inc. 500 corporation, WaterFilters is able to offer a wide array of topnotch water filter brands including Whirlpool, GE, Hydronix, Omnipure and many more. They also boast of a highly knowledgeable team of experts that are more than willing and always available to help out with every customer’s water treatment needs.

Tuesday, January 8, 2013

PromGirl: Making Every Prom Girl’s Dream Come True



Established in 1998, PromGirl is a company committed to bringing the teenage prom and special occasion fashion to an entirely new strata of sophistication and choice. Ever since its inception, the company has grown to become the country’s leading prom resource and came to be known as the Online Prom Superstore, where ladies can find the perfect dress in just a few clicks of the mouse.

PromGirl was created on the premise that every girl should have instant access to topnotch special occasion fashion, from long gowns to hip dresses to trendy accessories to chic footwear, and should be able to shop for all of these in one place. Headquartered in New York City, PromGirl’s fashion team scours multiple markets in order to ensure the latest and hottest prom looks for its customers. Moreover, the company offers graduation, sweet 16, homecoming and Quinceañera dresses – a collection that is far larger than any other online retailer can ever grab a hold of.

PromGirl treats its customers like sisters, which is why they always strive to make them happy by providing a highly knowledgeable, in-house customer service team that is always ready to help out. They know that every dress is important to any girl preparing for a big event so they ensure that all those dresses are handled with utmost care and delivered with unparalleled style. Not only that, the company also offers speedy delivery with incomparable same-day shipping to get their customers that special dress just in time for the special occasion.

PromGirl works hard in making the company a fun and safe online shopping destination. It is incredibly important to feel secure while doing some web-based shopping, which is why it obtains personal information with Comodo certificates and will never give away their clients’ contact information. For its customers’ convenience, PromGirl happily accepts payments through Paypal and major credit cards.

Monday, January 7, 2013

Davide Grasso: Forging New Nike Online Marketing Strategies


Originally from Turin, Italy, Davide Grasso has leveraged a background in high-end fashion to achieve significant sales and marketing gains for Nike, Inc. apparel and sportswear brands worldwide. As Vice President Global Brand Marketing, he focuses on guiding media campaigns that extend beyond traditional print ad and television commercial formats.

In the past decade, online marketing platforms have increasingly come to the forefront, with Nike promoting many of its recent commercials via Youtube. Several campaigns have been accompanied by Twitter and other viral marketing efforts that created novel brand positioning. An early 2012 CNN article highlighted this transition, with the Nike budget for television and print advertising reported to have dropped by approximately 40 percent in a three-year period. During the same timeframe, the corporation’s total marketing budget rose to a record $2.4 billion.

A key reason for this advertising transition involves emerging demographics of teen and young adult consumers who are not connected with traditional media to the same extent that they are with websites and mobile-based social media. In addition to focused Facebook, Twitter, and website advertising efforts, Nike is expanding its marketing initiatives designed exclusively for tablet PCs and smart phones.

Davide Grasso’s leadership experience with Nike extends to the 1990s, when he led sales and marketing efforts throughout Italy and Europe. From 2004 to 2009, he was Vice President of Brand & Category Management for the Asia Pacific region, which represented a $2.5 billion in annual sales. Mr. Grasso notably managed a $270 million budget in initiating sponsorship deals and promotional campaigns. Over the years, he has helped launch and promote successful Nike product lines such as Free, Joga Bonito, Speed, and Airmax.

Friday, January 4, 2013

Sbarro’s Transformation from a Small Grocery Store to Restaurant Giant



Most big companies come from humble beginnings and Sbarro is no exception. This Italian-American restaurant giant’s road to success began in1956 when Gennaro and Carmela Sbarro and their children migrated to the US and opened a small Italian grocery store (known as a Salumeria) in Brooklyn, New York. They sold fresh Italian cheeses, homemade mozzarella, and delicious sausages. The Sbarro Italian Delicatessen became so popular that they were able to open branches in other parts of New York.

In 1970, The Sbarro family ventured into the restaurant business with their first mall-based fast food Italian restaurant at the King’s Plaza Shopping Center in Brooklyn. From there, the Sbarro restaurant empire grew to the Sbarro that we know and love today. The company went through some financial problems during the financial crisis in 2011, but they have since reemerged, stronger than ever. Truly, conquering every problem only means a better and stronger business.

Tuesday, January 1, 2013

From the USA to Australia: The Gloria Jean’s Coffee Story



In the last few decades, we have seen an increase in the appreciation for high-quality, gourmet coffee as evidenced by the abundance of specialty coffee shops popping up in every neighborhood across the country and across the entire world. 

Gloria Jean’s Coffee was one of the first coffee shops that started this worldwide trend when Gloria Jean and Ed Kvetko bought a small gift shop in the northern part of Chicago in 1979 and converted it into a quaint little coffee shop where they served their own brand of gourmet coffee. Their unique coffee blends were reason enough for the small company to expand in just a small period of time. In the middle of the 80s, the company began franchising, and soon more and more Gloria Jean’s coffee shops opened up in the rest of the US.

Sixteen years after the Kvetkos opened up their first coffee shop, Australian businessman and coffee connoisseur, Nabi Saleh and his business partner Peter Irvine got their taste of Gloria Jean’s coffee when they were in the US on a business trip. Saleh was so impressed with the quality of the coffee concoctions that he decided to take the brand to their homeland. After acquiring the franchise to open Gloria Jean’s stores in Australia, they decided to take it a step further and acquired the International branding rights to Gloria Jean’s Coffee which spans every other country around the world except for the United States and Puerto Rico. Under Sale and Irvine, Gloria Jean’s became a household name when it comes to delicious gourmet coffee all over the world.

In the US, Gloria Jean’s Coffee has over a hundred stores in the US and its international counterpart has over a thousand stores spread around 39 countries, including almost 500 stores in Australia alone.

Friday, December 28, 2012

David Jorgensen and the Free to Choose Network


Silicon Valley entrepreneur David Jorgensen has played an instrumental role in the initial development and extended success of several major national and global technology enterprises over the course of the past four decades, endeavors that provided him with the fiscal means to pursue his long held passion for philanthropy. Following the completion of his Master of Science in Engineering at Stanford University, Mr. Jorgensen moved on to co-found the Katun Corporation, a venture he helped grow from the ground up and oversaw for more than two decades. David Jorgensen seized the opportunity to increase his involvement in the charitable arena after selling Katun to a group of private equity investors in 2002, joining forces with Free to Choose Network (FTCN) as the organization’s Vice Chairman. A non-profit foundation that champions the open and democratic exchange of ideas, FTCN employs a wide array of traditional and digital media platforms to bolster public support for its cause.

With the backing of forward-thinking individuals such as David Jorgensen Katun, Free to Choose Network produces an extensive range of educational and engrossing programs that are then broadcast on the worldwide web through the Google search engine and popular sites like YouTube, Facebook, and Twitter. In an effort to reach the largest audience possible, FTCN also partners with public television stations across the country to promote its thought-provoking videos and teaching tools. Although FTCN strives to appeal to viewers of all ages, the non-profit agency channels a vast portion of its resources toward engaging younger demographics in intellectual activism. To accomplish this goal, FTCN collaborates with teachers and school administrators to raise awareness of its mission, extending distinctive recognition to those educators who best utilize FTCN teaching units in the classroom.

Sponsoring an annual event called the Winning Ideas Weekend, Free to Choose Network brings together an intergenerational group of students, teachers, parents, and guest speakers to discuss and explore the basic underlying principles that comprise a prosperous society. The 2012 Winning Ideas Weekend is scheduled to take place in Erie, Pennsylvania from June 28 – June 30 and will culminate in a ceremony that honors five educators whose work optimally embodies FTCN’s vision. Thanks to the generosity of the David & Annette Jorgensen Foundation, FTCN looks forward to many more Winning Ideas Weekends in the years to come.

To learn more about the Free to Choose Network and David Jorgensen, visit aboutdavidgjorgensen.org

Del Frisco’s Restaurant Group: Operating Two of the Finest Steak Houses in America



Del Frisco’s Restaurant Group operates two high-end steakhouse restaurants, Sullivan’s and Del Frisco’s Double Eagle Steak House, with over 30 locations in 15 states.

The company was established in Dallas, Texas more than twenty years ago. It embodies the rich and timeless culinary panache and traditions of American steak houses, impressing guests with its immaculate chef-driven cuisine, all-encompassing multi-awarded wine list and incomparable hospitality. 

Del Frisco’s serves premium hand-cut steaks and fresh seafood, including the Australian cold-water lobster tails. The company utilizes nothing but the finest ingredients in its tasty appetizers, flavorsome side dishes, delicious main courses and delightful desserts. 

The company’s knowledgeable sommeliers are readily available to guide guests through the extensive wine list, while its bartenders unfailingly lift guests’ spirits with cocktails and martinis crafted and hand-shaken right on the spot. Furthermore, Del Frisco never fails to provide its guests with memorable dining experience through its vibrant and stunning ambience perfect for grand nights, corporate affairs and  special occasions.

Because of its unparalleled business operations, Del Frisco has grown massively over the years and now boasts of numerous accolades and accomplishments including being named by Inc. Magazine as one of America’s fastest growing companies for 2011.