Friday, April 19, 2013

Aida: A Look into Vienna's Coffee Culture


Vienna, Austria is a city most associated with music, culture and the arts. But it is also a city that loves its coffee, as evidenced by the many independent coffee shops and also the coffee shop chains that can be found in it. Aida is one of Vienna's most popular cafes, serving a strong and loyal customer base even before World War II hit the city.

Aida operates 26 espresso bar and pastry shops throughout Vienna, opening from early morning until the evening. While the original Aida cafes were destroyed during the war, Aida has since gotten back on its feet through the leadership of Felix Prousek who took over the coffee chain's management. Aida has held true to its traditions, including interior design and coffee menu, refusing to compete with newer, more modern coffee establishments. With their staff still in pink uniforms and their interior a nostalgic portrait of an era gone by, Aida has managed to remain a cult classic in fair Vienna.

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