Friday, April 27, 2012

Stella McCartney: Putting Ethics on Clothes


Stella McCartney is a rock star progeny who fearlessly tread on fashion grounds with much ease and grace. Her fashion house under her name has consistently produced clothing line that allows women to not only look good but feel good as well. The aim of her brand is to craft comfy, wearable clothing that is functional, environment-friendly and oozes with sexy feminity and natural confidence. Stella McCartney is a beautiful blend of soft and hard, a sharp tailoring done on graceful, lavish fabrics.

At the center of the brand, is ethics. Each of the Stella McCartney collection boasts of products that are made of eco-friendly materials and does not use leather or fur in any of its clothing line. Furthermore, all Stella McCartney outlets, studios and offices in the United Kingdom make an effort in reducing their carbon dioxide footprints and are powered by clean, renewable energy.

There are already Stella McCartney freestanding stores in the world and the collections are distributed in more than 50 countries through specialty shops, department stores and wholesale accounts.

Wednesday, April 25, 2012

Take A Few Steps Forward with Fluevog’s Avant-garde Shoes


John Fluevog’s shoes have been all the rage for quite a long time now. His progressive, quirky and art-deco inspired designs virtually send anyone with a hefty amount of cash in their pockets running towards the direction of any Fluevog outlet. He even has his own set of fans who justly named themselves as Fluevogers, and Madonna and the White Stripes are part of it.

As you might have guessed, the man behind this inventive shoe company is John Fluevog, a creative shoe entrepreneur hailing from Canada. He started out as a worker at Sheppard’s, a shoe galleria that is a bit inclined to the conservative side and mostly caters to businessmen in suits. Feeling a bit constrained, Fluevog along with his colleague, Peter Fox decided to go out the door and make their own store, which became an instant hit and has remained so for a very long time. When Fox decided to venture out in New York and create a company that specializes on ladies shoe wear, Fluevog took over the business and built a much-revered multinational corporation known for its distinctiveness and funky idiosyncrasies.

The glory of those John Fluevog Shoes come with a huge price tag that would most likely drain your bank account before you even realize it. But as we all know, with a bigger cost, you usually get better quality as well. These shoes are manufactured in such a way that puts style and comfort together, a combination that is a wee bit difficult to find in the shoe industry. The designs are eco-friendly, unconventionally modern and flow depending on the trends and needs of anyone with a pair of feet.

With its creative and ingenious creations, Fluevog is a company that’s going to put shoes on your feet for a really long time.

Friday, April 20, 2012

Method: Creating a Clean and Green World, One Bottle at a Time

Launched in the year 2001, Method was the brainchild of former roommates Eric Ryan, a marketer and designer, and Adam Lowry, a chemical engineer. They are the superheroes behind those trendy home cleaning products that are safe, effective and downright eco-conscious.
How eco-conscious are they, you ask? Well, first and foremost, the company found a way to create cleaning products that are far from hazardous to humankind and the environment, and has integrated this way in every single part of their company. Not only is every single ingredient of products safe and effective for removing dirt and grime, Method also boasts of recyclable, reusable, compostable, ultra-attractive and modern packaging that is referred to as “recyclable plastic art”, which you won’t mind lying around the kitchen counters or bathroom floors.
Method’s eco-friendly ways ooze into company policies as well, as they are making huge efforts to become totally carbon-neutral and have bought solar and wind energy credits to reduce their carbon footprint. The infrastructure that holds this innovative company in is in itself, recyclable and compostable with catacombs of worms to prove it. Plus, they also offer cash incentives to encourage their workers to use self-propelled or public transportation to and from the work.
Needless to say, Method is truly one clean and green company that’s out to save the world.

Wednesday, April 18, 2012

H & M and the Buzz That Fast Fashion Makes

Fast fashion, a contemporary fashion retail trend of today, has been making waves and has become a subject of controversy. H&M, one of the large retailers governed by this principle is as equally controversial as its driving philosophy – controversial yet loved by many.
H & M Hennes & Mauritz AB is a retail clothing company of Swedish origins. Its operation is based in the fast fashion principle and offers apparels and accessories for men, women, teens and kids.
H & M’s collections are based on the latest trends and designs presented in the Fashion Week, twice a year (every spring and autumn annually). Typically, the participants in the Fashion Week are high end designers who carry equally high end brands. Fast fashion, and eventually, H & M, aims to provide customers with the same latest trends at a more affordable price. This is the reason why H & M is being patronized by many, especially those who wish to become fashionable without burning a hole in their pockets.
As of late, H & M has 2,300 stores all over the world. These branches are strategically scattered in 43 countries and all in all, H & M stores and offices are manned by 94,000 executives and employees. H & M is coined as the second largest clothing retailer that operates globally, second to ZARA’s parent company, Inditex.
H & M’s design team is based in their Sweden office where the production steps are controlled, from planning up to establishing the specifics. The production is outsourced to different factories in different locations in Asia and Europe.
H & M is currently chaired by Stefan Persson, with Karl-Johan Persson as president and CEO. As of 2010, it has a revenue of SEK 126.97 billion, with a profit of SEK 18.68 billion.

Friday, April 13, 2012

AdTaily Makes Web Advertising Simple


Most business owners know the ins-and-outs of traditional advertising, such as print. The idea is simple; personalized ad copies are placed in strategic spots in the newspaper. The larger and more visual the ad is, the higher the fee. Web advertising, however, is a different story. 

To get through your online market, you would have to understand the significant difference between cost-per-click, cost-per-thousand, and cost-per-action. To make it worse, this kind of advertising has little control over targeting a specific market. That was until AdTaily came along. This company helps increase your online presence through a self-service advertising platform. With their service, you can easily sell ad space to your visitors. By keeping your regular market a part of your business, you can increase your site’s traffic, leading you to the right people. 

AdTaily is one of CNBC Magazine’s Most Creative Companies in Europe. True enough, their creativity has empowered businesses online by making web advertising simpler.

Wednesday, April 11, 2012

OnAir Makes In-Flight Connectivity Possible


We have come a long way in terms of air transport. There is no question that leading aviation companies have given us more time for leisure and less for travel throughout the years. But to step up the competition, these companies are also exploring ways on how to give commuters comfort, convenience, and connectivity while up in the air. Who says that you have to be cut off from the rest of the world, 30,000 feet above the ground

Old aviation protocol requires passengers to switch off all electronic devices, particularly mobile phones, during the duration of the flight. But in these modern times, where seamless connectivity is a necessity for travellers, it became apparent that in-flight mobile services should be made possible. To answer to this need, one aviation company introduced, for the first time ever, mobile network and Wi-Fi access thousands of feet above the ground. This groundbreaking technology was created by OnAir, an in-flight connectivity provider. 

The Geneva-based company was founded in 2005, as a product of a joint venture between aircraft manufacturer Airbus and SITA, an air transport industry provider of IT solutions and communications services. Currently, OnAir is the only aviation industry-sponsored provider of in-flight connectivity.
But how did the company make connectivity possible without disrupting the operations of the aircraft? OnAir’s technology is made possible by a tiny picocell antenna which is attached to the plane. This small antenna has the capability of routing both internet and phone signals to a satellite network, which allows for unlimited texting, smartphone usage, and 24 simultaneous voice calls. 

Although early stage glitches have prevented other airlines in adopting the service, OnAir’s in-flight connectivity technology looks promising. In fact, CNBC Magazine recognized them as one of Europe’s Most Creative Companies, despite resistance from European carriers to in-flight mobile services. For now, only Middle Eastern carriers have gladly embraced the service. Asian airlines are about to follow suit.

Thursday, April 5, 2012

Fresh Diet: Delivering Fresh Food Everyday


Having a healthy diet is an effective way of keeping a healthy body. However, preparing healthy meals can be quite a chore, especially since some ingredients are not readily available in the market. This situation inspired Le Cordon Bleu-trained chef Zalmo Duchman to start a company that would deliver ready-made, healthy food platters to customers. 

His company, Fresh Diet, was founded in 2005 in his apartment, using a seed money worth $500. With this money, he created healthy daily menus, prepared the food, and delivered it to customers on a daily basis. As his company grew, he hired certified dieticians and meal planners to create the best meals for their increasing clientele. Fresh Diet’s menu is made of 40% carbohydrates, 30% fats, and 30% proteins. Their daily-prepared meals are neither frozen nor vacuum packed; instead, they deliver only freshly prepared meals and snacks.

Branded as an innovator in the diet delivery service industry, Fresh Diet is considered among America’s most promising companies.