Friday, April 27, 2012

Stella McCartney: Putting Ethics on Clothes


Stella McCartney is a rock star progeny who fearlessly tread on fashion grounds with much ease and grace. Her fashion house under her name has consistently produced clothing line that allows women to not only look good but feel good as well. The aim of her brand is to craft comfy, wearable clothing that is functional, environment-friendly and oozes with sexy feminity and natural confidence. Stella McCartney is a beautiful blend of soft and hard, a sharp tailoring done on graceful, lavish fabrics.

At the center of the brand, is ethics. Each of the Stella McCartney collection boasts of products that are made of eco-friendly materials and does not use leather or fur in any of its clothing line. Furthermore, all Stella McCartney outlets, studios and offices in the United Kingdom make an effort in reducing their carbon dioxide footprints and are powered by clean, renewable energy.

There are already Stella McCartney freestanding stores in the world and the collections are distributed in more than 50 countries through specialty shops, department stores and wholesale accounts.

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