Monday, January 23, 2012

Robert Iger World

You might not know the name Robert Iger, but you certainly know the company he has led since 2005: The Walt Disney Company. A former weatherman and president of various divisions of the American Broadcasting Company from 1993-1999, Iger has spent the last seven years making Disney the world’s largest media company.

Iger worked strenuously to repair much of the ill-will left by his predecessor, Michael Eisner, who served as president and Chief Executive Officer from 1984-2005. Thanks to Iger, Roy E. Disney dropped the “Save Disney” campaign which had been instrumental in Eisner’s departure. Pixar Animation Studios, whose movies have made a combined $6.3 billion, marked another notch on Iger’s belt in 2006. Another major coup came in 2009, when Disney acquired Marvel Entertainment.

It remains to be seen where Iger will take Disney next. With the company’s continued domination in feature films, and an unparalleled marketing arm, there may not be many places left for an Iger-led Disney to conquer. But if there are, you can be sure Robert Iger will find them.

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