When most people want to get rid of clothes that no longer fit or were never quite their style, they donate them to a charity or have a yard sale. In 2003, Susan Gregg Koger took a different approach: she created a website to sell vintage finds from thrift stores that she had decided not to keep. The result was ModCloth.
Rather than a fairly static, staid website, Koger envisioned ModCloth as something much more akin to the experience of browsing a thrift store -- albeit an excellently organized one. Today the site still offers one-of-a-kind vintage clothing, but also offers clothes, accessories, and household supplies from current independent designers. There is also a social aspect to the company; the “Be the Buyer” section of the site where user votes determine collections that will later be sold through ModCloth.
With more than $15 million in revenue, Susan Gregg Koger’s ModCloth is maturing into not only a vital fashion portal, but a tastemaker.
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