A former junior high-school teacher, Madolyn Johnson founded her first business in 1971 with $1500 of her own money, $600 from a friend, and a burning desire to help parents at home have the same level of colorful, stylish organization she enjoyed in the classroom. The company, first called Wicker World, then Homemaker’s Idea Company, and now Signature HomeStyles, recently celebrated its forty-first anniversary.
What was once a simple company selling wicker crafts and baskets has become a nationwide powerhouse with $40 million in yearly sales. Those sales are driven by the more than ten thousand company representatives who either go from home to home or who host selling parties that entice others to purchase their wares. Each representative is encouraged to recruit others into the company, to ensure a constantly-expanding marketing area.
Today, Madolyn Johnson’s daughter Cari is the Chief Executive Officer of Signature HomeStyle, where she fulfills her mother’s vision of a more attractively organized home.
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