Monday, May 21, 2012

Eventbrite: Making Events Happen


Planning and coordinating events like art exhibits, symposiums, and concerts can be a bane, which is why a lot of people hire event planners to do the dirty work. Unfortunately, hiring a good event organizer isn’t all that hassle-free and at times, can be very expensive. This is why Kevin and Julia Hartz thought of a way to streamline event planning activities and allow people to create, promote and sell tickets for their events on one unique online platform.

Launched in 2006, Eventbrite is a one-stop-shop for events where people can create and plan their own events or search for and buy tickets for events that they would like to attend. The site has all the tools that can turn any average person into an event organizer. These tools allow them to effectively and efficiently plan and promote their events whether it’s a small wine-tasting party or a big concert in a 50,000 seating capacity arena. Event planners can market their events through non-traditional, but very popular platforms such as sending email invites and sharing information on social networking and media sites. 

Since it was founded, Eventbrite has become the go-to site for people who want to ensure the success of their events. Even big events production companies, such as the ones that organized the Black Eyed Peas 2011 concert in NYC’s Central park, have taken notice of this service and are using it to perform some, if not all, of their organizing tasks. The growing number of people and companies using this service has brought the spotlight on the company as it was featured in a number of articles by industry-leading newspapers and magazines such as the New York Times and the Los Angeles Times. It was also featured in Forbes Magazine’s Names You Need To Know section of their website and was included in Mashable’s 6 Startups to Watch in 2012 even if the service was launched 5 years prior.

No comments:

Post a Comment