Tuesday, June 26, 2012

VidCaster: Keeping Things Simple


A lot of companies hire web developers to give them an edge in creating wonderful websites that not only attract customers, but represent the company as well. Other companies, on the other hand, especially the smaller ones, prefer a do-it-yourself approach. This saves a lot of money in the sense that they don’t have to pay people to do the job for them. Several webhosting companies now offer easy to navigate web building tools that allow people to create their own websites whether they are tech savvy or not. Building a website that’s filled with text and maybe a couple of pictures and a video or two is easy to create, but building a video-based site is a whole different matter.

What a lot of people do is they upload their videos to YouTube and embed the video player onto their sites. This is an easy fix; however, they are not getting the most out of their video uploads. One company decided to focus on this problem. VidCaster offers companies the opportunity not only to upload their videos directly to their websites, but to easily manage the videos and even monetize them as well. With VidCaster’s platform, customers can upload their videos onto their cloud and customize the theme before publishing it on their websites. They can then share the videos easily on social networking sites and get accurate performance reports and analysis across all sites and devices from which the videos were viewed. 

VidCaster’s platform can also be used alongside video streaming services such as YouTube, Vimeo, and a whole lot more. This feature allows for a more unique flexible solution which VidCaster provides for each of its clients. Some of VidCaster’s success stories include that of their work with the MIT Enterprise Forum, Turnstone Furniture, Indiana University Student Television, and 500 Startups.

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