Fashion-forward, free-spirited girls can’t stop
talking about Nasty Gal, a worldwide online destination
that offers one of a kind new and vintage accessories clothing and shoes. Its
wide collection boast of items that fashionistas and trendsetters won’t find
anywhere else in the world – be it from a vibrant flea market or shelves of
showrooms. The online shop is stocked on a weekly basis with both specially
selected vintage pieces and handpicked selection of on-the-rise fashion designers,
making it not just a shop that offers what those fashion doctors prescribed but
truly rare items that cannot be unearthed elsewhere.
The rapidly-rising e-commerce website was
founded by 28 year-old Sophia Amoruso, a college dropout who didn’t have
the slightest idea on how to start a business. She also had no background on
fashion designing and admits to be a total “noob” when it comes to creating
Power Point presentations. But with her unkempt hair, engine red lips and a
bold sense of fashion style, Amoruso brought her business to the summits of the
fashion industry with a projected annual sale of $100 million this year. Not
bad for someone who used to check student Ids in an art school lobby for $13 an
hour, eh?
Nasty Gal – named after the album of ultimate
bad-ass woman, Betty Davis – is the reflection of its founder’s fashion whims.
It sells a wide array of provocative and edgy clothing that has enticed a
cult-like following of women who just can’t get enough of the company’s
matchless collection. Needless to say, the Nasty Gal items aren’t for those of
the prim-and-proper class. The clothes are offbeat, eclectic and sexy like
skinny jeans with laced up sides, Hendrix Faux Fur Coat and Rock & Roll Me
leggings. Most of the items are below $200 with profit margins of over 60%
because of the company’s business model that seldom includes discounts.
Yet even with this downbeat economy, customers
don’t seem to mind – proof that Nasty Gal is a phenomenal company that’s out to
conquer the fashion world.
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