Created through
a management buyout of the Vardon Attractions in 1999, Merlin Entertainments
is one of the leading operators of amusement parks and other major attractions
in the whole world. It is the largest
amusement and entertainment company in Europe, and the second –largest
globally.
Merlin Entertainments
operates more than seventy attractions
and theme parks in ten different European countries, United States, Australia,
China and Hong Kong. The company owes its success to powerful partnership
agreements with private and public sectors, as well as with organizations as
distinct as the Worldwide Fund for Nature and Disney.
As of 2010,
Merlin Entertainments’ properties has hosted approximately 42 million visitors,
making it the second most visited amusement park in the entire world, just next
to Walt Disney and Resorts. The company’s location-based entertainment, market
and visitor-specific attraction have made it a unique company in terms of the
quality of its business and its unparalleled commercial success.
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