Jamming Away in the Gaming Market

Playjam started in 1999 as a paid TV game provider. As the game industry has evolved with popularity of other gaming platforms such as the internet, social networks, and mobile devices, the company is focused on becoming a leader in television games with its interconnected game products. They have the ambitious goal of putting these products on a billion devices. They also hope to use cross-product marketing to build up their brand.

In the rough and tumble world of gaming, Playjam has rolled with the punches. It started as subsidiary of Static 2358. It was sold to OpenTV in 2001, but was repurchased by founder Jasper Smith in 2008. The company strategy is focusing on building its place as a gaming force. It has created the Interconnected Game Forum to standardize equipment and software requirements. It has also acquired distribution deals with major manufacturers of televisions and gaming platforms. To finance this, the company was given five million in financing from Game Stop Ventures. It is clear that the company’s ambitious goals are combined with a solid plan to get there.