Splunk Has Spunk

In the highly competitive software industry, Splunk certainly has spunk! Founded in 2003 by Erik Swan, Rob Das and Michael Baum, the company has grown from its relatively humble beginnings to its competitive nature today – headquarters in San Francisco, California with regional offices across Europe, Asia, and Africa as well as the Middle East; 600 employees and growing; and revenues of US$198.94 million as of 2013.

It now has 3,700 licensed customers from the abovementioned areas with almost half of all Fortune 100 companies including Bank of America, Goldman Sachs, and Credit Suisse now on board.

The company made its initial public offering in 2012 and trades under NASDAQ with ticker name SPLK. Investors are definitely getting in on the act with Splunk considering its growing area of coverage and customer base, thus, its growing potential for dominating its niche.

Splunk produces a wide range of applications essential in searching, monitoring and evaluating real-time, machine-generated data using a web-style interface. The applications then generate reports, graphs and alerts, among others, for use by humans.