Friday, July 26, 2013

Under the Canopy: Organic Products for the Fashionable


The market for organic products goes beyond food and drink. For people who embrace the organic lifestyle, anything that they can get that is organic will make them feel better about themselves. Under the Canopy a, manufacturer in both the home products and women’s clothing, has embraced this idea. The company’s products are not just organic; they are also fashionable and comfortable.

Under the Canopy was founded in 1996 by Marci Zaroff, who still serves as its president. She realized that pesticides were not just used in food; they were also used in textile crops, particularly in cotton. She decided to make products from organic natural products. She also realized that many people may love wearing organic and paying for organic but it must look good. She answered the call with fashionable looks that can compete with anything on the runway but did so at affordable prices. She started by selling her products at the best place to find organic things: The Whole Foods Markets.

The company has expanded beyond fashion with a whole line of organic home products including bathroom and bedroom linens. Just like the clothes, these products give the customer the feeling of comfort and the assurance of being chemical free.

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