Friday, November 8, 2013

Scripps Network Interactive Inc.: A Cable Television Company

When E. W. Scripps Company spun off its cable television division in 2008, Scripps Networks Interactive, Inc. was formed. The company became a publicly traded business on the New York Stock Exchange as SNI.

HGTV is a brainchild of the company in 1994 which led to the business diversifying its offering to include lifestyle media, internet satellite radio, books, magazines, on merging media platforms and developing relevant content for television. Some of its brand names include Great American Country (GAC), Travel Channel, DIY Network, Food Network and the Cooking Channel. The company’s President and CEO Kenneth W. Lowe was also the same mind responsible behind the founding of HDTV. The business has already an international presence in the United Kingdom, Middle East, Africa and several other European territories, thanks to its Food Network channel.

In May 2013, Scripps Networks Interactive Inc. already announced its plans of opening its headquarters in Sao Paulo, Brazil and is starting its operations to broadcast its channels in the entire region of Latin America.

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