Ask any connoisseur of watches if they know Movado and they would definitely tell you a lot about the company’s history and the brand names it carries. One of the trusted manufacturers of signature timepieces, Movado, Inc. is known for its iconic Museum Watch which was designed by American designer Nathan George Horwitt in 1947.
Anyone with a good taste in timepieces would know that Movado Group, Inc. is a world renowned manufacturer and distributor of nine respected brand names. The company was started in Switzerland in 1881 by Achilles Ditesheim and was then purchased in 1983 by Gedalio Grinberg, a Cuban born Jew. Grinberg and his family were known for fleeing the Marxist Revolution of Fidel Castro in 1960.
The brand names the business carries include Lacoste, Tommy Hilfiger, Hugo Boss, ESQ by Movado, Concord, Movado, Ebel and Juicy Couture. Prior to using the name Movado, the business was originally named Esperanto which means “movement” although the business’ incorrect translation is “always in motion”. The incorrect translation has been made part of the company’s logo and advertising campaigns. Some of their watch models carry Esperanto names like Fiero (pride), Brila (brilliant), Bela (beautiful), Belamodo (beautiful fashion) and Linio (line).
Though the company is made famous for its Museum Watch, the business was never authorized to produce the design at first. In 1948, they started copying the design of Horwitts and finally settled with him in 1975 for $29,000. After Horwitt’s death, the company heavily promoted his works and the designs of the Museum Watch. In 1960, the collection was added to the Museum of Modern Art. World renowned photographer Edward Steichen praised the works of Horwitt say his designs “are the only truly original and beautiful one for such an object.”
Because of the truly beautiful and one of kind designs they produce, Movado watches are made part of the permanent collections of museums worldwide. They have over 200 international awards and 100 patents.
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