Friday, August 8, 2014

Universal American: Serving the Seniors and the Self-Employed


The senior and the self-employed are the target markets of Universal American, a Fortune 500 company that offers health insurance and also transacts dealings related to Medicare prescription drug benefits and Medicare managed care plans.

This Rye Brook, New York-based company is registered as an insurance, Finance and administrative services business and has offices across the United States. Heritage Health Systems, Inc. is a subsidiary of the company. The strategy of the business is to focus on the largest and fastest growing demographic in the country, the seniors. This strategic approach of the business made them the 3rd largest Medicare Prescription Drug Plan organization and is also listed as the 5th largest Medicare Advantage Private-Fee-for-Service organization in the country.

The company has fortified its place in the market by partnering with the federal government to continue offering its services to its intended market. As of, Universal American is listed publicly on the New York Stock Exchange under the symbol UAM.

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