Becton, Dickson and Company: Marketing Medical Devices Around the World

Considered as one of the oldest American medical technology companies in the world, Becton, Dickson and Company has been around since 1897. The company is a manufacturer, developer and marketer of various instrument systems, reagents and medical devices. As a global medical device provider, the company has a presence in more than 50 countries and its products are marketed around the world.

This Franklin Lakes, New Jersey-based company generates more than $7.7 billion in annualized revenue. It continues to dominate the medical equipment industry with its expertise and its strongly committed employees that number to more than 30,000. The business is a component of the S&P 500 and the Russell 3000 Indices. It is also worth noting that the company has been ranked in the Fortune 500 list (347th in 2009 and 312th in 2010). Just this October 2014, the acquisition of the business has been agreed on and for a price of $12.2 billion in cash and stocks, CareFusion is to take over the entire enterprise.

There are three operating segments in Becton, Dickson and Company. These divisions include BD Biosciences, BD Medical and BD Diagnostics. These business units continue to innovate its offerings to the world and make a difference in the world of medicine. Among its legacies include the pioneering of the production of hypodermic needles and the marketing of the first glass syringes. Their medical division continues to lead in the generation of their annual revenue. It is responsible for generating more than 52% of the entire company’s revenue. This division produces intravenous catheters, needles, syringes, drug delivery systems, surgical blades and scalpels and several other medical devices and equipment.

The pool of customers of Becton, Dickinson includes clinical laboratories, pharmaceutical industries, sciences researchers, healthcare institutions, medical practitioners and the general public. The business was founded by partners Maxwell Becton and Fairleigh S. Dickinson.