Cabela’s: A Premiere Outdoor Recreational Activity Equipment Provider

In the United States, when you talk about outdoor recreational activities, nobody knows those words better than Cabela’s Inc. The business has been around since its inception in 1961 in Chappell, Nebraska. The company is best known as a specialty retailer and direct marketer of products for camping, shooting, fishing, hunting and several other outdoor recreation activities.

Headquartered in Sidney, Nebraska, Cabela’s Inc. has grown from a very small venture into a multi-billion dollar company that has captured the hearts of the Americans. Every year, thousands of items are sold to their consumers who have trusted the company for their expertise in outdoor recreational activities. The company bore the name “World’s Foremost Outfitter” and even marketed their products internationally. Enthusiasts never miss the opportunity to browse the catalogs that are distributed in over 120 countries. Cabela’s market their products through mail-order catalogs, through their 60 locations and through their eCommerce shop. Their direct marketing scheme is considered to be one of the largest in the United States.

In addition to supplying the world with all the outdoor recreational activity equipment, the company also has four other operations that are marketed under the names Trophy Properties LLC (real estate), the Gun Library (features collectible firearms, for buying and selling of new and used portable guns), World’s Foremost Bank (issuer of their Visa credit cards) and Outdoor Adventures (for fishing and hunting trip arrangements and bookings).

By posting an ad in Sports Afield, founder Dick Cabela was able to let the entire country know that his business of selling fishing flies exists. The business has a grown into a $3 billion dollar venture that publicly trades on the New York Stock Exchange. It was in 2004 that the business made its initial public offering and in that same year, they were able to send out more than 120 million catalogs around the world.