Tuesday, January 13, 2015

Mattel, Inc.: The Leading Toy Manufacturer


As more and more toys are made available in the market, parents are getting quizzical on which items to give to their children. In addition to this dilemma, they are also hesitant to just grab any toy because of the price tag that would cause a dent on the weekly budget. Not to mention the health hazards that some of the toys pose because of the materials used to manufacture them.

Despite the emergence of numerous brand names, Mattel, Inc. remains to be in the lead in providing educational, safe, high quality and entertaining materials and toys for kids. Registered as an American toy manufacturing company, Mattel has been around since 1945. The business has provided not just the entirety of the United States, but the entire world, toys that are classic and well-loved. By means of acquiring competing businesses, the company was able to expand its offerings and operations. The business is now part of the Fortune 500 companies and generates $6.4 billion in annualized revenue.

From toy cars to board games, dolls to toys for babies, video game systems and state of the art remote control toys, Mattel, Inc. has a thing or two for everyone in their shelves. The company is the owner of the brand names Barbie, Hot Wheels, Matchbox, Monster High, American Girl, Masters of the Universe and Fisher-Price. The video games that are marketed by the company are produced in collaboration with Nintendo.

Headquartered in El Segundo, California, Mattel, Inc. continues to dominate the market for toys and games. The business was founded as Mattel Creations in 1945 by Harold “Matt” Matson, Elliot and Ruth Handler. Mattel, Inc. is a component of the NASDAQ 100, the S&P 500 and the Russell 3000 Indices. It continues to exist as a publicly traded toy manufacturing company on the NASDAQ, under the symbol MAT.

No comments:

Post a Comment