Tuesday, July 31, 2012

Hellmann’s: Whipping Up True-blue Mayonnaise for More Than a Century


The goods of Hellmann’s have been mainstays in the American household for more than 100 years and its flagship product, the Hellmann’s Real Mayonnaise along with its sister brand Best Foods Real Mayonnaise, is the top-selling mayonnaise in the entire United States.

The mayonnaise came to existence in 1756 when a French chef was cooking up a huge victory feast for the Duke de Richelieu while the latter was battling the British Army at the Port Mahon. The chef was creating a sauce made of eggs and cream, but as fate would have it, there was no cream in sight. So the chef decided to improvise and substitute cream with olive oil. Thus, a culinary masterwork was born and the chef called it the “Mahonnaise”, in honor of the Duke’s triumph

Mayonnaise has since then travelled far and wide, and in 1905, a German immigrant named Richard Hellmann decided to open up a delicatessen in Columbus Avenue, New York City, where he used his wife’s delicious recipe and sold the first ever ready-to-eat real mayonnaise. The condiment was used in his salads and other delicacies, and soon enough it became widely popular that he started selling it in bulk using “wooden boats” to other shops. In 1912, Hellmann constructed a factory and began mass-producing his delectable mayonnaise. It was marketed and sold as Hellmann’s Blue Ribbon Mayonnaise in the Easter Coast of Unites States. The brand quickly became so successful that Hellmann had to close his delicatessen so he can devote all of his time and effort on his burgeoning mayonnaise business.

Today, Hellmann’s already has a long list of products that are widely sold in the Eastern Coast. The brand’s food products and condiments are staples in every American kitchen and a key player in the highly-competitive dressings market.

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