Friday, August 3, 2012

The Schwan Food Company: Delivering Quality Frozen Foods for 60 years


The Schwan Food Company is a privately-owned, multi-billion dollar company employing over 16,000 workers in the entire United States. Headquartered in Marshall, Minnesota, Schwan manufactures and sells frozen foods through home delivery, grocery and convenience store freezers, and the food service trade. The brand creates, markets and dispenses products built up under brands like Edward’s, Mrs. Smith’s, Pagoda Express, Schwan’s Red Baron, Tony’s, among many others.

Schwan can trace its historical roots back to 1952 when Marvin Schwan started delivering his family’s home-made ice cream to the households of rural West Minnesota. The business quickly expanded to cover Midwestern United States and has then made a good number of acquisitions including Russell Dairy and Holiday Ice Cream Company. Ten years later, Schwan’s product line lengthened and included juice concentrates and frozen fish. In the 1970’s, the company started selling pizza to grocery stores and schools, and made further acquisitions which marked the company’s massive success in the food industry. To date, Schwan still delivers superior-quality frozen foods to their wide base of clientele even after 60 years of doing business.

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