Tuesday, August 26, 2014

Clear Channel Outdoors: U.S.’ Oldest Outdoor Advertising Company


Clear Channel Communications is the business that controls the operations of Clear Channel Outdoors, one of the world’s largest outdoor advertising companies. Through the services offered by the business, companies paying for ads to be posted are able to maximize their capacity to reach out to people everywhere.

The power of advertising has been harnessed by Clear Channel Outdoors. As a trusted partner, the company has helped businesses increase revenue and boost product patronage. They are the expert and the go to business when a budding venture wants to let the whole world they exist. Nobody knows outdoor advertising better than Clear Channel Outdoor. The history of their expertise in advertising goes back to the formation of Foster & Kleiser in 1901. The formation of the current business is the result of the merger of three advertising empires: Foster & Kleiser, Patrick Media Outdoor and Eller Media Company. The name change happened in 2001 and by then, the company already held the title of being the oldest outdoor advertising company in the United States.

Proudly standing as an advertising expert, they are able to wield both traditional and non-traditional mediums of advertising. From the traditional billboards, the company’s offerings have evolved to include mall/retail advertising, mobile/transit advertising, airport advertising and eventually to those types that are blasted on the huge screens at the Times Square in New York City. Headquartered in San Antonio, Texas, the company has an international presence and operates in six continents.

The operations of the business are segmented into 5 major divisions, namely, Clear Channel Outdoor, Clear Channel Adshel, Clear Channel Airports, Clear Channel Malls and Clear Channel Spectacolor. The growth of the business is strongly attributed to the acquisitions it has made through the years. Currently, the business publicly trades on the New York Stock Exchange.

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