Companies in all industries pour considerable amounts of resources (i.e., manpower, money and time) into brand identification and differentiation as well as in product research, development and sales. But the global issue of counterfeiting has made the investments on brands and their products in jeopardy; counterfeiting is an $800-billion dollar industry.
Enter Sproxil with its award-winning Mobile Product Authentication technology designed to combat counterfeiting, among others. The technology provides for excellent levels of brand and product protection wherein consumers can verify the genuineness of the products purchased. Companies, of course, benefit from the technology because their sales are not eaten into, so to speak, by counterfeiters.
Sproxil also provides for other services. These include the Stolen Product Investigator, which provides leads to catch counterfeiters; Track & Trace, which installs checkpoints for product verification; and Connect, which creates effective channels of communication between consumers and companies.
In the future, counterfeiting can be stopped in its tracks with the efforts of Sproxil and similar companies.
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