What began as a social network with emphasis on gay men and their friends in February 2010 soon became a site for daily design inspiration among its members in November 2011. And so FAB was born into its present-day incarnation, a highly popular website where members have the opportunities of posting, sharing and purchasing their fashion and design inspirations with fellow members.
FAB is obviously an e-commerce company dealing with products on virtually all price points, thus, making it an ideal hunting ground for bargain hunters and fashionistas on the hunt for designer items. Members have several departments to choose from, such as furniture, kitchen and dining, home, bed and bath, art, jewelry, and personal accessories.
Think of FAB as giving the likes of Amazon a run for their money while also adding value to the entire purchasing process. Members, after all, can be inspired and give inspiration via their savvy styles in personal fashion and interior design, thus, making each purchase worth the investment.
Such inspired approach to selling items (i.e., each item is presented as a part of an fashion or design whole) continues to make FAB popular among Netizens. The numbers speak for such success - membership grew from 175,000 in June 2011 to 7.5 million in September 2012 and then over 10 million in December 2012, a growth rate higher than Twitter, Facebook and Group. Such growth is, indeed, saying something about the power of fashion and design on the popular imagination. When coupled with the 6 million unique visitors each month, FAB is truly making a killing in the industry.
FAB is one of the most notable successes of the use of social commerce for good reasons. Members can upload and share their designs on the Inspiration Wall as well as share what they are purchasing, tweeting and sharing via the Live Feed. Truly, social e-commerce at one of its best.
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