Hennes & Mauritz: Stylish Clothes for People on a Budget

At some point in a person’s life, he or she will be confronted with one important choice: to buy clothes, or to buy more important things, say, basic necessities? Since day-to-day needs are non-negotiable in today’s grim economic condition, maximizing one’s leftover dollars may be a very tough feat, which is why every trendy person on a tight budget must know where to shop.

Fortunately, there are hundreds of discount stores around, but there are only a few that are really worth shopping at and Hennes & Mauritz is one of those.

Hennes & Mauritz, more popularly known as H & M, is a worldwide retail clothing corporation, known for its “fast fashion” clothing line designed for people on the go. It prides itself with more than 2, 600 stores in over 40 countries all around the world. It is the second-largest worldwide clothing retailer, just right behind Inditex and leads over US-based, Gap.

Headquartered in Sweden, H & M’s design team controls all business processes starting from production down to marketing. They ensure that fashion, quality and affordability are integrated in each of their products – a concept that H & M has been centering itself ever since its inception. This has been their guiding principle in their creative process, starting from the initial design throughout manufacturing and even down to the store’s dressing rooms.

The company’s design team takes their job very seriously. They travel all around the world to learn more about arts, music, film, and even food. They go to countless trade fairs, meet trendsetters and forecasters, cover a wide range of fashion media and visit their H & M stores to speak to the customers – all in the name of finding inspiration for the upcoming seasons’ collections. They then incorporate these learnings to major trends featured in catwalks, the streets, traditional outfits and individual fashion icons, creating a collection that boasts of a balance between fashion, quality and reasonable price – a perfect combination for people with champagne taste but are on a beer budget.